Lower Farm Holidays, a small holiday hideaway in Shropshire, has recently taken advantage of the services offered by e-Business Adoption. Owner Jane Traies started the business in 2003, which offers two separate holidays homes – a cottage and a modern studio – located in the small village of Shelve. The area enjoys panoramic views of the South Shropshire hills and is a famous walking country with several amenities.

The whole project has been designed to preserve the character of the farmstead and its setting. With the increase in the use of IT in the tourism sector Jane realised that the business would need to make better use of internet technologies in order to remain competitive in such a large industry. Having made contact with e-Business Adoption, Lower Farm Holidays was able to embrace new technology in a few easy steps.

Without a website Jane had previously relied on using the internet to email customers and order goods for the business. Minimal use of ICT meant that the business was not taking advantage of its many opportunities.

E-Business Adoption assisted by developing a marketing website which not only allows the business to reach a wider audience but also gives it integration with email. Embracing new technology has allowed Lower Farm Holidays to develop better communication with potential customers and raise its awareness in the market place.

Website: www.lowerfarmholidays.co.uk